BRABANTIA - extended products

For the design competition, Brabantia stated that the winning design would then go on to be applied across a range of products, including bins, bread bins and ironing boards. I therefore wanted to mock up some designs to see how my pattern could be applied.

I picked colours from the pattern that could be applied to a range of products. I wanted to pick colours that wouldn't isolate the male market, and therefore steered clear of using pinks. Therefore the chosen colours were the pale blue and the pale green. I feel that these definitely broaden my target audience, allowing me to appeal to both genders. It also allows the customer to mix and match their items within their kitchen environment, but still have an obvious 'set'.

Above you can see what a difference including the green canister creates to the set of products. The green sets a much cooler and relaxed tone, and is definitely much more suited to a kitchen environment.

The pattern design looks extremely effective on each product, and works well against the other colours. The pattern was scaled in order to cover the items at an appropriate size, so that it wasn't too cluttered or too sparse.

Bins

Canisters

Ironing Boards