BRABANTIA - flyers and posters

For the Brabantia brief, I decided that it would be necessary to create some supporting material for the products. As it is a new range with a new pattern, there would need to be some form of advertisement. To promote the products, I felt that the best method was to use both flyers and posters. These could be found within the store, handed out in cities or put up on billboards. 

Flyers

For the flyers, I wanted to create something simple, but I also wanted to really get the feel of the new range across. Colours relevant to the pattern were used, and a typeface titled 'Jolly' was chosen. This typeface worked well as it complimented the pattern design with it's simplistic form, and it also worked well with the Brabantia logo. 

I began to create some layouts using the Brabantia logo, the title of the collection and a small tagline that simply stated when the range would become available. Below I have included one of the main elements of the pattern as this is evidently a really strong reflection of the products available. It looked slightly unbalanced however, and I felt that the space between the logo and the title made it difficult to know where to look.

I then decided to experiment with including the actual products. I feel that this may be a good idea as the customer evidently wants to know what products will be available in the range, and what the full pattern is going to look like. This layout looks too cluttered, and the size of the title doesn't balance out well with the illustration.

The coloured background was removed to see how this would effect the design. It looks a lot cleaner, and allows me to work with more. I still feel that using both the large title and the mock ups is too much for one small area. 

I then thought of the possibility of using both sides of the flyer. This way, the title could be displayed on the front quite large, which will catch attention and make the audience aware of the product. The title still looks slightly disjointed and I feel that the composition needs to be changed to make it tie in a bit snugger. 

Final Flyer

Below is the final flyer that will be printed double sided. I feel that by moving the leaves to create a more snug fit with the title has been effective, and it looks more thought through than before. The addition of the web address on the bottom allows me to balance out the space, but it is also a necessary addition so that the user can access the Brabantia website. 

By having a reverse side, I have allowed myself the opportunity to include the products. I feel that this gives more context to the design, clearly displaying to the customer the products and the new pattern design. The web address has been included again, as well as the addition of Brabantia's twitter username. This was included as social networking is very prominent at the moment, and it offers the user another way of keeping up to date with Brabantia's new pattern collection. 

Posters

I began to look at creating some posters in a similar manner. As it was a bigger space to work with I decided to try and incorporate a possible border using parts of the pattern. As much as I wanted this to work I feel that I was pushing it too much and it looked very unbalanced. The layout looked much cleaner once this was removed. 

I then just began to experiment with background colour as well as the composition of the logo, title and the mocked up products. 

After changing the title for the flyers, this was then applied to the poster also. I feel that it looks much more collective, and works better on a larger scale. 

Final Poster

The final poster can be seen below. I decided to opt for a larger scale title as this is what I wanted to draw the audience's eye to. I didn't want the title to become lost in contrast to the larger mocked up products. I made sure to include the logo as well as contact and social networking information. 

I feel this poster reflects the pattern and overall collection well, and is a strong way of promoting this.