Saturday, 2 November 2013

BRABANTIA - a working range

I wanted to create a working range of Brabantia products that follow the colour scheme of my pattern. As it is for the Brabantia brand, I made sure that I used their actual existing products, and simply applied the colours to these. I wanted to build up a simple selection of products, that effectively showed off how these could work as part of a kitchen environment.
I created a number of products simply using the pen tool, adding colour and shadow to bring them to life.


Once I had a range of products to work with, I wanted to see how I could display them as a working range. I therefore used my existing pattern, changing it's opacity, and applied it to the background. This way, it sort of mimicked a room. The Brabantia logo was also added, however, I changed the colours so that they worked with my scheme.

Unfortunately, I feel that with the pattern as the background, even though the opacity is very low, it makes it way too busy. The eye cannot focus on the products and there appears to be too much block colour in contrast to the background. I tried changing the colours of the products round to see if I could improve it, however, it made little difference. 





As the above images weren't very effective, I decided to use a simple block colour for the background. I kept the opacity the same, and simply changed it from the pattern to the green I had been using throughout. This is a much cleaner look, and I feel that it showcases the pattern a lot more. The eye focuses on the products, which is what should happen. 


I then gave the logo a bit more space in the corner, as it was a bit squished in the above image. I also made sure to take reference from Brabantia advertisements, as to where they placed their logo.


I also experimented with a blue background. I feel that the blue represents both the kitchen environment and Brabantia as a brand. The Brabantia brand uses blue across all of it's packaging and also it's digital advertising, including it's website. I therefore feel that this best represents the company and it's products. 


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