To get a better idea of the type of visuals we wanted to create, we decided to look at packaging that didn't necessarily relate to Marks and Spencer. By doing so, we could gather a broader range of ideas that would allow us to consider illustration, format and stock. To do this, we set up a board on Pinterest that we could both pin images to.
This packaging initially appealed to us because of the use of bold pattern, colour and illustration. We also really liked the idea of using wrap to cover our products. There was a really nice contrast between pattern and the belly band which was block colour. Pattern is a really interesting way of getting across theme and context, however, we felt that by completely covering our products you would be unable to see the contents. In terms of food packaging, this is a little bit off putting. We wanted both our packaging and the food to be enticing and appealing when purchasing.
The above image displays a really unique and effective way of using packaging to display it's contents in a creative manner. Simple stock and linear design has been used so that the contents can do all the talking in terms of colour, texture and shape. From this, we will look at more unique ways of using windows and clear areas on our packaging to display the food as this will really engage with the audience.
These designs are extremely eye catching and aesthetically pleasing. They show how colour and type can be used in different ways to create range and a sense of identity. The use of spot colours is extremely effective, creating vibrancy and appeal. The packaging is unique, and not the usual format, which would give the products shelf appeal.
The above design displays how type and illustration can be used together to create an overall effective aesthetic. The type works well alongside the hand rendered text and illustrations, creating feminine visuals with great shelf appeal.
This packaging for crisps really stood out to us in our research. We loved the use of character and scenery to build up a sense of context and environment. The characters also offered a personal aspect to the product, as well as making it quite light hearted and friendly. These are great examples of how illustration and type can be used together effectively through the use of block colour and open space.
The above packaging also shows how characters can be used to create tone of voice and atmosphere. Style, colour and type is kept consistent throughout to make a working set that appeals to the target audience. These designs have a great sense of personality, using the contents to create part of the scene.
This packaging displays how type can work effectively on top of illustration, by keeping the images quite simple and limiting colour. They give off quite a vintage aesthetic due to choice of stock and the use of quite faded colour shades.
We looked at this packaging simply because we felt that the idea itself was really clever and exciting. Although not entirely relevant to our brief, it was interesting to see how packaging could be used to create a unique and fun experience for the user.
We looked at this piece of packaging as it evidently reflects traditional Scottish design. The use of tartan pattern is very traditional, however at the same time I feel that by using white space and a really clean design to contrast this, it has become quite contemporary. This is extremely effective, however, we want to step away from the use of tartan and obvious colour schemes in order to modernise the theme further.
We selected this packaging not only because it focuses on using a country for it's theme, but also because of it's structure. This is an effective use of clear plastic to offer the audience an idea of the quality of food inside.
This tin uses simple shape and colour to build up a really interesting and intricate scene. Minimal colour pattern and the use of block shape makes the composition effective and I feel that this is the route we should go down as we don't want to over complicate the packaging with illustration.
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