Christmas
Christmas cards on a natural brown card stock, with screen printed designs. These cards are extremely effective, as the white block colour and pattern works extremely well against the stock. This is then paired with some dark green envelopes, that create a really nice contrast. This shows how objects can be built up using different shapes. For example, the tree has been made by using appropriate shapes and objects, which gives a modern twist on the usual christmas tree.
The below selection of cards are called honeycomb cards. They are an extremely interesting way of using paper folds to create objects. This also allows the audience to interact with the card, making them much more personal and more of a keep sake within the house. This has been used to create humour, appealing to a younger generation.
This card shows how the use of typography can create a really effective Christmas card. Using a single colour, an effective design has been created, that is evidently appropriate to the festive event.
Some cards also use humour to create an effective design. These will appeal to a wide ranging audience, as it is becoming much more common and on trend to send a witty or humorous greeting, rather than a serious and intense one.
This set of greetings cards takes on a different format to the usual. They have taken on the approach of mimicking a biscuit, offering a unique shape for a Christmas card. These are a really sweet idea, and allow the user to send out a range of different messages and designs. The envelopes are also very sweet and appropriate to the context and designs.
A range/set of cards that use laser cut to offer an effective design. These are very modern and on trend, displaying a really intricate design. These are quite a special card to send out, and therefore the recipient will feel lucky to have received one.
A card that removes the traditional idea of Christmas, and claims it's all about "in with the new". These cards display a range of geometric shapes that make up a tree design, using colours that you would not normally associate with Christmas.
A Christmas card that includes a 3D object, giving it a fun and quirky twist. I don't feel this is the most effective use of a physical object, however, it shows how they can be used to create a unique design.
New Baby
A new baby card that comes with 3D attachments and gem decoration. A little laser cut piece of wood in the shape of both a rocking horse and train have been included on these cards, which is a personal and unique addition. These cards take on the typical approach for new baby cards, using pink for a girl and blue for a boy. This colour scheme can be see in most of the cards I have looked at.
In a similar way to the above cards, a ribbon has been attached, in both blue and pink to represent the two genders. Ribbons are seen quite often on new baby cards, and are often used in reference to a new baby. These cards simply change colour, keeping their designs the same for both girl and boy.
The designs are cute and appropriate to the theme, and the illustrations are effective against the brown stock.
These cards take more of a modern approach to the theme, using vector illustrations of objects that represent the event. Again, the colour has simply been changed from blue to pink for the different genders. I feel that these cards look quite cold and uninviting, which doesn't appropriately reflect the content.
These screen printed cards are extremely sweet, and very appropriate to the content and event. I like that they have no simply changed the colour, but have changed the design as well for both boy and girl. They take on a really nice hand rendered feel, making the personal and special.
These cards take on a different format to the usual, with scalloped edges. They also explore colour a lot further than all of the above cards, not simply sticking with pink and blue. These colours are then applied to hand rendered illustrations that are appropriate to gender and content. A hand drawn style type is also included, which works nicely alongside the illustrations.
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