"Design one new conversational print taking into account our brand values and print style. Examples of conversational prints within our range would include Cowboy, Garden Birds, Guards of London – these are prints with a recognisable picture within them. Classic Cath Kidston floral, spots or stripes would not be described as a conversational print.
The print should be designed to be used across three of our product categories; Women’s Fashion, Women’s Accessories and Home. We are looking for an original theme and a fresh new take on our unique visual style. Your print can take any visual direction you wish, as long as you believe it to be in tune with our brand."
Because of this, I wanted to explore how Cath Kidston's prints can be used across different product categories, including those mentioned above. Some of the patterns are applied using a repeated method on different scales, others are used as a stand alone image. It is interesting to see how they work once placed on different formats and also different materials.
Cowboy
Although this print is quite busy in terms of how much available white space there is, it is still an effective pattern that is both fun and active. Whilst it wouldn't necessarily appeal to the specific target audience in the brief, it is interesting to see how Cath Kidston targets a male audience of different age ranges.
The colours used are extremely stand out with a vintage feel, offering an optimistic and confident visual. The print is both repeated and used as a stand alone design depending on the scale and formatting of the product it has been applied to.
Standing Guards
The standing guards illustration is extremely fun, witty and interested, which has been expressed through a limited colour palette. The use of block colour on a number of the products breaks up the busy design, offering a slight break. The illustrations appear to take on a slightly different aesthetic to the usual designs, however it still works within the brand.
Safari
This design has a very clear target audience of a young male, using colours and illustration that reflects this. The colour palette used is extremely muted which is notable within vintage design. In a similar way to the above designs, block complimentary colour has been used for accents and to break up the repetitive print.
Dinosaur
London
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