In Boots a range of Champney's products are available for purchase, with a range of offers on at the time, including saving a 1/3 on a number of different items.
The point of sale was quite simple, but consistent to the colour scheme and the brand visuals. They didn't really stand out because of the pos, however the products themselves were bright and eye-catching. Individuals are also automatically attracted to sale stickers and money off signs.
The products themselves were grouped together in their different collections so that they worked as a consistent range. They didn't look as dated as they appear on the website, however the gold still cheapens the products and places them into an older category.
I tried to make sure I looked at all the information on the products, including what was on the reverse in order to inform our packaging design.
Some of the products stood out a lot more than others in terms of colour and pattern, but you could still see that they were a part of the same brand. A range of different containers were used, which is something that will be take into consideration, determined by the product contents and their usage.
A number of the Champney's more exclusive products were packaged in separate boxes, giving them a much more high end appearance, creating something worth keeping. I actually felt that these products were much more successful than their stand alone products. The patterns used were more suited to a younger audience and created more of an expensive visual.
Even the gift sets appeared more expensive and luxurious, using pattern and colour to reflect this. Gift sets aren't usually something our intended target audience would purchase for themselves, they are more something you would receive on a special occassion. We feel that it would be more beneficial to create a number of stand alone products with individual packaging.
No comments:
Post a Comment