Now that we had the patterns that would be applied to our packaging, we needed to make some final decisions on what products we will actually include within our range. We wanted to make sure that the products were both relevant to Champneys and also likely to be used by 16-25 year olds.
We decided that it would be best to create a range of products that is split into three different sections - skin care, body care and soaps.
This way we can use colour and pattern to split up the products, whilst keeping a consistent range. It was decided that we would produce five skin care products and three body care products, alongside five different soaps.
Skin care
Moisturiser
Exfoliator
Face mask
Make up remove
Eye make up remover
Body care
Body butter
Toning/firming serum
Shaving cream
Each product would have a name that played on words in order to create a tone of voice that was appropriate and effective.
Moisturiser - Brighten Up
Exfoliator - Scrub Up Well
Face mask - Peel Away
Make up remover - Wipe Off
Eye make up remover - Wipe Off
Body butter - Spread
Toning/firming serum - Sit Tight
Shaving cream - ?
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