As part of the services offered, I wanted to create a takeaway section as this is reflective of fish and chip restaurants. I didn't want to make this the main feature, however I wanted to create a range of products that were appropriate for this, including bags and boxes.
Takeaway Bag
The takeaway bag is reflective of the brand, creating a recognisable product. Hopefully the design will stand out, attracting further custom and interest. It has been designed to be sturdy, and a bit more upmarket than the usual fish and chip bag - this creates an aura around the brand.
Takeaway Box
The takeaway box also offers a more memorable experience. People are more likely to return if design shows care, effort and consideration. It shows that the customer is important to the brand. The box and the band will be printed separately, with the band offering a section that shows what is available within the takeaway service. The dish that the customer has ordered is then circled, so that they are aware of the contents.
Coasters
For the restaurant, a range of coasters were designed. These will be used to reinforce the emphasis on Harry's heritage. Each coaster will include an interesting "Did you know?" fact on the reverse.
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