As I am not knowledgeable of the process of app development, I took more of a back seat for this area of the brief, however I stayed with Steph during this in order to give my opinion and feedback. The apps aim was to educate the user on Champney's spas and high street stores, as well on the health benefits of the treatments and services they have to offer, allowing the user to book online.
We wanted a simple layout with simple navigation, whilst still being consistent with both the blog and the packaging.
We experimented with some possible layouts that featured relevant imagery, as well as the pattern from the packaging. We felt that the inclusion of the pattern was too domineering and it didn't translate well to digital.
After finding that this layout wasn't successful, we decided to start form square one and re think the application. We looked at some existing app designs to see how we could create an effective visual.
We decided to take inspiration from this style of design, exploring a simple layout with a grid system that would allow the use to identity with certain aspects of Champneys through these 'squares'. We changed and adapted the design as we went along.
Profile - the profile section allowed the user to build up a personal experience for themselves, which included their own image and information. Throughout this section they were able to build up credits and points which they could spend on treatments or refer to friends. They were also given the option to invite friends to join the experience.
Treatments - all of the treatments were placed in squares, using different shades of blue to represent the different services. Each area would then let the user know the price, duration and information regarding this.
Benefits - a benefits section was including within each treatment where the user could swipe to find out the health benefits. For example, on the facial, a face would appear with highlighted areas. When interacted with, this would tell you how the treatment benefits the different sections of your face, promoting health and well being.
No comments:
Post a Comment