ANNA - initial design ideas

The first step to developing the business cards was finding the perfect typeface. As Anna had mentioned that she wanted an extra light serif type, I scoured the internet to find a number of possibilities, and then used an application that would allow me to view each typeface next to each other. This would allow me to eliminate possibilities.

From this, I picked a handful of typefaces that I felt might suit what Anna was after, and met up with her discuss her thoughts and feeling.

Typeface selection:

Anna's chosen typefaces:

the two typefaces Anna liked best were Alexadria and Klinic Slab, which came in an extra light weight. The next stage was to consider layout.

Although the selection of images that Anna sent me were portrait, she was uncertain as to whether or not she wanted a portrait business card. I therefore tried a range of possibilities so she could see what she preferred.

I felt that the white reverse was too much of a contrast to the images that I had been given, therefore I thought that it would be nice to have the front of the card as a photograph, and the reverse in solid black. The initial images that Anna sent me via email would be perfect for this because of the composition and colours included.

I will now meet up with Anna to show her these initial design layouts and get some feedback.