Tuesday, 15 April 2014

PHOTOG COLLAB - business card research

Interabang

I looked at these business cards for the way that they use a full image on the front. This is therefore the main focal point, creating the overall personality and visual of the brand. The reverse is kept simple, using type hierarchy to show the importance of the information included. Anna is a photographer and therefore her photos are the main thing about her. I want to show this on her business cards, by using them to fill the front of the card. This way, whoever she gives them to has a clear idea of what she is about and what she is capable of. Over time, the images can change depending on recent work. The reverse therefore needs to be kept simple so that it can work with a range of visuals.




Deutsche & Japaner

These business cards are simple but evidently luxurious. The use of gold, red and white gives off a high end feel and a sense of class. They are contemporary but individual, keeping colour to a minimum to create a consistent identity. Edge painting is something that I am going to consider for the photography collaboration, or I may triplex them.



Vanitas

I looked at these business cards for their use of an overall image on the front, with the details on the reverse. The type is simple and legible, whilst the image is left to do the talking, becoming the main focal point. Text has been printed on top of the image in white, which creates an extremely nice contrast to the colours of the image. This is something I may experiment with using Anna's image as they are extremely vivd so the type will still be readable when layered on top.



Sita Murt

I love the use of hand type in vivid pink on a stark white background that has created a great visual identity for Sita Murt. Keeping colours to a minimum can be really effective, and this use of hand drawn type has given the brand a real personality and sense of fun. These visuals have been applied throughout, creating a consistent look that will really get Sita Murt noticed. 





Deutsche & Japaner

Again, Deutsche & Japaner have produced a really luxurious aesthetic for these business cards through the use of gold foiling and minimal colours. Both white and black add a high end feel that shows professionalism and simplicity. Sometimes, colour or processes can speak more than the actual content itself, and therefore the type itself doesn't need to be overly designed.




Belinda Love Lee

These muted business cards are extremely lovely, mixing hand drawn type with digital to give the design personality. The simple content has been placed on top of lovely saturated colours, giving it a contemporary and fashionable vibe.



Bellistrami

These cards have been designed for a photographer that is involved in reportage and story telling photography, as well as travel and portrait. The hole has been layered out in order to call back the stenopeic photography, or a pinhole camera. This allows the user to view a space through the hole, creating their own image. This is a really unique and interesting way of presenting a business card, as it shows a great reflection of the individual themselves. 



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