ANNA - developed designs

With Anna being a photography student, she will be quite skilled in the art of elimination, and picking from 100s of images. I therefore decided to produce a large selection of layouts, which I would then mock up so she could view them all and pick out her favourites.

Anna also sent me the new photographs that were to be used on the front. The ones she sent were a mixture of portrait and landscape but I said that I would explore how effective these would be. I loved the new images she had sent, they were extremely vivid and the range of colours would look great with the solid black on the reverse.

Below are the new layouts that I developed, using all of the correct information and the Avenir typeface chosen by Anna. She also noted that she works mainly in uppercase, therefore would prefer it if that was the case on the business cards also.

I printed all of the designs off, with the photographs on the front so that she could see how the portrait and landscape images worked in contrast to the reverse. We then organised to quickly meet up, all the cards were laid out on the table and Anna went through and picked her favourite. 

The bottom right and middle top layouts were her favourites and then she then made the decision to simply go with the bottom right. She felt that her name was too big on the card on the top right.
I agreed with her decision, and I was glad that she chose this design. She also agreed that they would be more effective with just portrait images.

I asked whether or not she had one more portrait image so that there could be four colours on the front. She said she would send me one over.

Chosen design (left design uses medium weight for the content incase the black ink bleeds during print):

Chosen photographs:

Quick image: