As the brief
was lyric based, the most appropriate outcome was hand rendered type. Type
itself can be just as effective as image as it can use form and shape to
reflect feeling and emotion. The script-based type used suggests love and
compassion, using red as an indicator of both this and the Christmas theme.
This was appropriate to the tone of voice, whilst also been reflective of a
greetings card. I feel that I have successfully reflected the chosen lyrics of
the song, without creating a tacky or garish visual.
From doing this
brief, one of the most important things that I have learned is that I want to
involve myself in more projects that are purely for a good cause. It was great
that Lizzie spent a lot of time and effort organising and printing to give all
of the proceeds to a local charity, and it was great to see so many people on
the course getting involved.
In terms of
research, I explored the lyrics in the song in order to gain a better
understanding of the message and the tone of voice. This then allowed me to
explore hand drawn script type, both relevant to, and not relevant to the
content and the theme. This helped to inform my design, seeing how type had the
ability to reflect a feeling.
Although this
brief was intended to have a quick turnaround of a day, I would have liked to
have developed the type even further, possibly exploring a more illustrative
style that included relevant imagery to strengthen the message.
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