Saturday, 12 October 2013

BRABANTIA - existing products

As the design that is to be produced is going to be applied to Brabantia's canister range, looking at their existing range is essential. I will also look at food storage and preservation, in order to see how they package other similar products.

Canisters




The canister range Brabantia offers is quite clean and simple. Although they are asking individuals to create a pattern for their latest range, their existing range is quite classic, and suited to any kitchen style and format. Brabantia have evidently, in the past, offered a more stand out and individual range with the Patrice design, however, their current products are more minimalistic. The choice of colours are appropriate for their environment, and allow the customer to find one that suits their needs. The window within the second set of canisters allows the contents to be shown, which adds a bit of colour and personality to the product. 

Retro bin


These two bins are a part of the new Brabantia collection. They are titled the 'retro' bin, and come in these two extremely dreamy pastel colours. Although bins aren't necessarily seen as something to lust over, Brabantia has managed to create a desirable product, which comes with available matching bin bags. Although not suited to every kitchen, they offer something a little bit different and follow some of the latest trends, matching well with the vintage and country aesthetics often seen within modern kitchens. 

Ironing board covers


These ironing board covers are also part of the new collection. They follow a similar colour scheme to the retro bins, however, they take this a lot further by featuring an interesting pattern design. This is a fun and quirky addition to their autumn collection, allowing the customer to add personality to what would usually be seen as quite a mundane job. 

Colour Your Bin


Colour Your Bin is a really interesting feature to the Brabantia website. As mentioned above, some of the products may not necessarily suit the consumer's environment because of their colour scheme or pattern. Kitchens are very personal and particular, and therefore everyone's is different. This feature therefore allows the audience to create a bin that suits their exact needs and surroundings. With over 200 colours to choose from, you are given the opportunity to match your style. 

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