In order to get a better idea of the type of audience Brabantia are targeting, I decided to research into the shops that stock their products. These include:
Dunelm Mill
John Lewis
Debenhams
Argos
House of Fraser
Tesco
Waitrose
The Bin Company
Brabantia are evidently an affordable brand, however I feel that they target a slightly more high end audience. Whilst most of Brabantia's prices aren't extortionate, they are definitely more pricey than your average homeware product. For example, Brabantia's 'Colour Your Bin' is a steep £275. With this in mind, I want to make sure that my designs evidently reflect these prices, and the quality of product. The canisters themselves start at an acceptable price of £4.50, however I want to make sure that I do the brand justice in terms of my design.
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