The brief suggested a number of shops to take a look at in terms of getting a good idea of the range of cards that are currently available. Paperchase has always been a favourite of mine. Although many of the cards can be quite expensive, Paperchase offers unique and handcrafted designs, with a variety of different finishes. Sometimes it is better to pay more for quality, however this may depend on the recipient.
Paperchase
Paperchase is the UK’s undisputed leader in innovative, design-led stationery, cards and gift-wrap. We have been around for over 40 years and are now firmly established as the top destination for customers looking for new and different gifts, cards and stationery.
Much of our merchandise is exclusive. We love to innovate so our collections are constantly changing yet all are specified to our high quality requirements. Visit our stores or online and each month you will find new arrivals – so for birthdays, Christmas and Valentine’s Day........indeed, for any occasion or celebration, there will always be new and different ideas to be found.
Text
Two examples of how effective simple hand drawn text can be. Sometimes it's easy to get the message across in a way that isn't overly complicated and isn't too serious. There are different things to be thankful for and therefore there need to be different designs available.
Lasercut
Thank you cards are usually quite special as the message itself is an important one. These cards above hold an intricate and extremely delicate design that comes with a matching envelope. The design therefore reflects the cards content, offering a unique format.
Physical additions
A fun card with glitter decoration and paper heart attachment and yellow stripe envelope. The front also has a cut out slot so that the inside message can be read from the outside. This is an extremely sweet card that makes something quite simple into a fun and interesting design.
Pop Out
Pop out card with glitter decoration that is ideal for the younger generation. Kids don't really take too much notice of cards when there isn't some sort of interaction. By including pop outs and further decoration, it forces the user to play about with the card, heightening interest.
Pop up
A fun, pop up birthday card that includes honeycomb decoration when opened up. This is ideal for kids, as it allows them to interact and play with the card, giving it more purpose. Children are much more focused on the presents, therefore by making the card into something that can be displayed for a long time, their interest in the product is heightened.
3D
3D effect birthday card complete with 3D viewing glasses. This card is printed on FSC approved board. This allows for interaction and allows the product to become more of a keepsake that simply something that is displayed for a few days.
Humour
Paperchase offer a variety of light hearted and humorous cards, depending on the occasion. Sometimes it can be nice to send a 'funny' card, as it can cause a reaction from the recipient. It can also make the product memorable, and may cause the recipient to purchase something similar.
Honeycomb
Different format possibilities that are available for cards, using the honeycomb decoration. Special appearance for a special occasion that allows the user to interact, becoming a keepsake and a reminder of the event.
Objects
Use of actual objects within the design, which makes the card a lot more special and also adds cost to the product.
Vector
Use of vector images against a solid colour background. This is something that I would like to look at as I find it extremely effective. The colour choice is extremely important, as is the choice of objects included.
Illustration
Use of illustration and humour to create a different type of aesthetic that is quite different from the usual Paperchase visuals. A very sweet design that is personal and appears hand crafted.
Not On The High Street
"We're passionate about hand-picking the best creative small businesses to sell on our marketplace, making it simple for you to find inspired, personalised, stylish or unique things.
We don’t sell one particular style. We choose sellers who offer great design and the best quality products, many of which can be customised to suit you. It’s easy to find (or create) the look or style that works for you."
Papercut
This card is for a very special occasion, and therefore this intricate process is relevant to the context. It turns it into more of a keep sake, rather than something that just becomes discarded. It can also be personalised, allowing you to put the baby's name and date of birth, making it extremely special.
Personalised
Here is another personalised card, which turns the product into something more - a personal reminder. It allows you to put your own message, which is much more intimate than a pre made one.
Cake card
This is an extremely unique card format, and a very interesting way of wishing someone happy birthday. It allows the card and gift to become one, and means something a little bit extra. It shows thought and care.
Badge
Usually, badges are placed on cards aimed at a young audience. However, this card includes a badge, whilst targeting adults. It is very effective and looks extremely crisp and modern. It also plays on humour.
These telegram greetings cards are supposed to be a 'message from Santa'. These are a really fun and loving gift aimed at the younger generation as recipients. Aesthetically, they are effective, and the message their trying to send is a positive one.
Kit
A greetings card kit that allows you to create your own cards to send to your friends and family. A fun and personal method that allows you to get involved.
Ornament
Some greetings cards, like those above, include something that can be kept and used elsewhere. These cards have christmas tree decorations on them, and work in both ways.
Format
A greetings card that takes on a different format to the usual card. This allows the recipient to interact and play with their card. It is an interesting way to make it memorable.
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