UK GREETINGS - first hand research

I decided to gain some first hand research in terms of competition and existing products by visiting some stores that sold similar products. I particularly focused on christmas products, as well as greetings cards, envelopes and bags. In Paperchase, there was a lot to offer in terms of range. Each item came in a variety of different colours and patterns that targets their audience. This visit definitely inspired me in terms of design and variety, as Paperchase target the type of audience that I would also like to aim my products at. Paperchase is fun, quirky and contemporary. Although many of the cards can be quite expensive, Paperchase offers unique and handcrafted designs, with a variety of different finishes. Sometimes it is better to pay more for quality, however this may depend on the recipient.