After looking at the 'about us' section on the site, there was a part that stated how the first print came about. It was inspiration from an image of a bathroom in a magazine, with wallpaper that summed up her feelings on English heritage and incorporating this into design. This led to the Modern Vintage aesthetic, using roses and florals within patterns.
Pattern
Antique Rose Bouquet - this rose pattern emerged from Cath's original 'eureka moment', where she started to express her feelings towards English heritage, and how this could be used to get a contemporary vintage design. This is one of the most classic prints, with a colour scheme that is reminiscent of the countryside, with a very fresh and feminine aesthetic. This design would suit a number of different rooms, working well as a feature wall.
Rose Sprig - this print incorporates the usual Cath Kidston floral, mixed with a repetitive dotted background. The design is slightly more subtle than the above, but the visuals still offer a modern and cheerful aesthetic that could be used for all walls and not just as a feature.
Birds and Roses - this design is available in two different colour ways, offering a light, tranquil and serene aesthetic. The colours are less feminine than the above, but are still notable within Cath Kidston's designs, giving off a 40s feel. With this design, you can see where the inspiration has derived from, giving off the feel of hand printed paper.
Dotty - this design is printed onto fabric and is available in a number of different colour ways to suit a range of different needs. This print in particular would be suited to a child's bedroom, for example, and would work by brightening up the room. It is a simple yet effective design that could be applied to a number of products including cushions and curtains.
Spray Flowers - the colour scheme works extremely well within this print, with the blues and pinks mixing effectively. This allows for a fresh and eye catching design with a vintage aesthetic. Below you can also see how the pattern can be applied to different products to create a range that works, allowing for a mixture of patterns to compliment and contrast, creating a very vintage and feminine feel.
Other prints include Butterflies, Tea Rose Stripe, Hampton Rose, Mini Strawberry and Field Rose.
Conversational Pattern
Dinosaur - this prints offers a design that appeals to a different gender and age range, whilst still filling in with the theme of a modern vintage home. The conversational patterns offer something a bit different from the usual ditsy and floral of Cath Kidston's most popular designs. The conversational patterns appear to be aimed more towards a younger audience, offering something fun, quirky and individual, whilst sticking with the idea of English heritage.
Cowboy - this print is extremely bright, playful and eye catching. It would appeal to a male audience, probably of all ages. This print works extremely well applied to larger surfaces, but also works as part of a range of products.
London Scene - this print is extremely reflective of Cath Kidston, which was initially set up in London, therefore displaying main attractions and locations that are inspiring and influential in terms of design. The colours used are much more vibrant than usual, using a bright block colour for the background with illustrations placed on top. This block blue really makes the design stand out, attracting the audience.
Trains - a fabric that is perfect and well suited to a boy's bedroom, offering something different from the usual feminine and floral designs. Although the colours don't necessarily appeal to me, I feel that they still give off an extremely vintage aesthetic and would appeal to it's target audience.
Circus - out of all of the conversational designs, the circus print is the most effective. The colours used are extremely eye catching, offering an extremely vintage feel that is reflective of the theme. The illustrations are extremely sweet, featuring Cath's childhood dog, adding a personal touch.
Other conversational patterns include Safari and Vintage Cars.
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