CATH KIDSTON - pattern application

There is a large range of prints and patterns available on the Cath Kidston website as wallpaper and fabric. However, these patterns are also applied to an extremely large range of products available online and in store. This shows how pattern can be effectively used on different scales, working as part of a repeated design or stand alone.

Shopper Bags

These shopper bags are an extremely bright, fun and quirky product to include within a range. The repeated patterns work well across the format, including the handles of the bag and the zip tabs. The vibrant designs would make any outfit stand out, creating a product that would attract attention of others. They are not your usual plain bag made up simply from block colour.

Fashion

The patterns have also been effectively applied to different areas of fashion, including dresses, shirts and scarves. The designs work extremely well on the dresses below, offering the customer a chance to express their personality and style. The brief talks about the target audience and the specifics of a Cath Kidston woman. She is feminine, individual, stylist and fashion conscious. These patterns allow the individual to express these factors through love of print and vintage design aspects. 

Phone Cases

Phone cases are a fun and quirky way of displaying pattern design, offering a modern twist on vintage print. These allow individuals to customise an object that is usually an important aspect of their day to day life. The cases are a great way of cheering up your phone, offering a unique and feminine product. 

Crockery

These designs allow the audience to carry an entire theme, scheme or pattern through into different rooms. As well as being used for practical purposes, these are a great way of brightening up a room as a decoration, offering a contemporary design element. The prints are extremely feminine and kitsch, reflecting the target audience well. 

Stationery

Patterns and print are also applied to a wide range of different stationery products. These are all very fitting with the idea of the audience being interested in making stuff, vintage shopping and country life. Creative and crafty people love collecting stationery, picking up ribbons, stickers and gift wraps allowing for customisation and the creation of their own items and gifts. 

Cosmetics