Crabtree and Evelyn always include beautiful illustrations on their products. The colours used are extremely reflective of their flavours, and are eye catching, making sure that they would have shelf presence. Although these are confectionary products, it is interesting to see how pattern can be applied to different formats, and how small detail is still visible on tis type of size and format. The cylindrical shape, also allows me to see how pattern would work on different shaped products, and how colour can be used within a range to separate flavours but also work as a set.
Owen Gatley
This illustration shows how related objects can be used and built up to create a repeated pattern. The cool pastel shades allow for a muted aesthetic, and could be a applied to a number of products.
Elizabeth Olwen creates beautiful patterns that are rich in colour and detail. Each pattern has it's own name and theme running through it. The above, title fairytale gardens, has a soft and gentle colour scheme, using singular colours to create continuity and range.
In Bloom - Elizabeth Olwen
Quirky and bright patterns that are playful and eyecatching. The colours used would stand out on a product, and would allow for shelf appeal, drawing the customer in. The above patterns show how adding colour to the background can effect the overall aesthetics of a pattern.
Svenskt Tenn
The above patterns are much more detailed and intricate in comparison to some of the others I have looked at. There appears to be slightly too much going on within the two patterns, making them look cluttered and busy. The pattern in the first image almost looks too forced, as you can evidently see where the repeat stops and starts.
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