In order to inform my design, I needed to see first hand what type of products, patterns and designs were on offer in the Cath Kidston store. Leeds has quite a big store, therefore I was able to have a look at a wide range of product areas including crafts, home ware, fashion and textiles. Unfortunately, once in the store I was told that I was unable to take pictures of the products, therefore I have only managed to take a few images. It was still extremely beneficial for me however, as photos aren't exactly necessary.
The phone cases were positioned at the opening of the store, probably because of their popularity with their target market. There was quite a large range, with a vast array of patterns being used. Phone cases are a great way of showing off your personality and creating a unique image. The patterns were effectively applied to a small format and worked well as just a section of the print. The same prints could also be seen applied to fashion accessories, such as handbags and satchels. This shows how the same pattern can be applied to different scales and also different materials whist still working successfully.
The store itself was set out as though it was a home environment, showing the customer how they could create a similar aesthetic and situation. Old drawers, shelves and stands were used to display different products, creating a homely feel. The craft section particularly caught my eye, with a beautiful array of fabrics and prints. It is easy to understand why Cath Kidston products are so expensive as they are well executed and crafted.
It was extremely beneficial seeing the prints first hand, and not just online, as it allowed me to gain a better understanding of the aesthetic, and how it can be split up and applied across different products. It also allowed me to see how the same pattern can work on both women's fashion and then also other items such as crockery. This is something that I need to remember in order to produce a successful design.
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