CHAMPNEYS - health and beauty products

I wanted to broaden my research and inform my design by looking at health and beauty packaging. This would allow me to see how brands use colour, pattern and type to create graphic identities for a number of different scents or flavours, whilst making sure they still work as a cohesive whole.

Underwearables by Spread Studio

These products show how a change in pattern, as opposed to colour can create different graphic identities. All the previous products I have looked at use colour to represent scent or flavour, whereas this brand have used a specific pattern so that you can tell the products apart. The restriction of colour creates a really clean and simple design that becomes something really special when put together as part of a range.

Snob Duck by Marios Karystios 

I decided to look at these products as I felt they effectively displayed how graphic identities could be built up for a number of different scents and flavours, which is something that the brief requires. Through the use of colour, type and illustration, these products manage to work as a set, whilst also standing out as a product and individual scent by itself. 

LAQA & Co.

I came across this beauty brand whilst scouring for inspiration on Lovely Package. LAQA & Co. describe themselves as a start-up cosmetics brand that wants to stand out, but also stand for something. They claim to provide inspiration for young women to achieve their goals in life and also to provide alternative roles models for them, as opposed to the usual individuals. It was really fascinating to learn about their packaging as it turns out that they decided to use it as a canvas for young artists, allowing them to feature specially commissioned work. The artist then received a profit share of the product they created the artwork for. The colour is the product is there to help inspire each piece of art, which then becomes a keepsake, something the consumer can hang on their wall. Although some products showcase up and coming designers work on their limited edition lines, I have never seen this being done on a permanent range. I also felt the designs were rather reminiscent of Paul & Joe. 

In order to find out more I decided to visit their website, which was a really worthwhile experience. Their website not only featured a shop, but also a page designated to the designers, as well as a banner for designer of the month.

The artists page also includes interviews. Whilst browsing the shop, I also found that they had created gift boxes using the artist's design. All products were reasonably priced, but would be up there with the likes of MAC and other high end brands.