CHAMPNEYS - pattern development

Using the illustrations myself and Steph had created I started to add colour and build up a series of shapes and sizes. I decided to use the paint blob tool in order to get quite a laid back effect that wasn't too pristine. We felt that the patterns should be quirky, fun and relevant to our audience, so decided to keep the colours bright and fluid. 

I initially picked quite a bright colour scheme, filled with colours that I wouldn't usually work with, applying this to the floral design. 

As I was designing, I made sure to keep conversing with Steph, putting things in dropbox so that she could see what I was doing, as well as through working next to each other in the studio. We put a lot of time aside to work on the designs.

Initially, Steph liked the first pattern I had came up with, however she noted that the colour scheme wasn't quite working and I agreed. The colours were slightly garish, particularly the green and the orange, however she liked the actual illustrations and felt that they were coming along nicely. 

After this discussion, we decided to swap some of the colours and bring in some new ones. We decided to tone it down a bit by introducing a paler pink and a light blue, which would then contrast with the green, yellow and red. 

We both felt that this colour scheme was much more effective and would really catch the eye of our target audience. It visually looks very fresh and inviting, whilst staying relevant to our products and their overall purpose. 

The only change that was made after this was a suggestion that a different shade of green should be introduced to tone down the amount that it was used within the design. 

With the final colour scheme in place, the pattern was built up and developed so that it could then be repeated and applied to the products. I tried to make sure that I used a range of different illustrations so that there was variation and not too much overlap. 

To develop the pattern further, I felt that it would be necessary to build up a background so that when labels were applied there wasn't too much white space. I also felt that this would add texture and another element of intrigue. In order to do this, I built up a series of lines that went in different directions, creating an interesting and textural background. This was quite time consuming, however I felt that it was something that should be applied. 

The linear background was then added to the existing pattern to create the below design. We both agreed that this really improved the pattern, adding complexity and another element of colour and shape. 

As we are creating products for both skincare and body care, we decided that it would be more effective to have two different patterns that could be applied to the two different ranges. The same colour and illustration would be used, but just in a different manner. I decided that I would create something that had a strong impact on the customer, and decided to create the pattern by building up layers of the images.

I showed Steph the design and she felt that it was extremely effective and would create a nice contrast to the other pattern whilst still working as part of a range that was consistent and relevant to our target audience.