As rebranding Harry Ramsden's will not only consist of print based products, I wanted to look at a range of fish and chip shop interiors, to see how a visual identity works within interiors, exteriors and different environments. Colour, type and image evidently create really strong visual identities, that then go to work alongside products such as menus and packaging. Type appears to be extremely important, as it is a way of creating a tone of voice for the brand within a space, whilst colour keeps the aesthetics consistent.
A lot of the colours used are mixtures of blues, silvers, whites and reds, which are ideal for a fish and chip restaurant. They allow for a contemporary and crisp appearance, whilst staying appropriate to the content. Harry Ramsden's want to create excitement, whilst placing importance on their heritage, so this is something to consider in terms of how the restaurant will look visually alongside the print based outcomes.
A lot of the colours used are mixtures of blues, silvers, whites and reds, which are ideal for a fish and chip restaurant. They allow for a contemporary and crisp appearance, whilst staying appropriate to the content. Harry Ramsden's want to create excitement, whilst placing importance on their heritage, so this is something to consider in terms of how the restaurant will look visually alongside the print based outcomes.
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