YEARBOOK - initial pitch

Myself, Emily and Jenna decided to get together in a group and pitch our ideas for one of the yearbooks. We felt that we would work really effectively in a team together as we get on extremely well and evidently will be able to compromise, organise and project manage - using all of our skill sets to our advantage.

We initially directed our pitch towards the Printed Textiles and Surface Pattern Design course as we felt that this was the type of content that we really wanted to work with, and the approach we took towards the pitch reflected the personality of the course. However, our concept is fully adaptable to any of the courses, and we would be happy to be given the opportunity to work with any of the courses.

We began by looking at existing publications that would allow us to gain a better understanding of the brief and what is required from it. We focused our research on publications that had interesting layouts, or had used processes. For example, we were interested in looking at including different paper formats throughout the book that would create interaction. As the Printed Textiles course is extremely hands on, working with print and pattern, we wanted to replicate this in the publication by producing something eye catching and tactile. 

From this, we began to explore possible colour schemes and typefaces. We wanted to work with bright and vivid colours that would make an individual want to pick up and interact with the book. These colours could take the form of a geometric pattern for example. The typefaces we have explore are Bodoni and Gill Sans. We wanted a serif type for the display as this would create a sophisticated and strong visual. A sans serif type will be used for the body copy for legibility and readability purposes. 

We were really inspired by geometric pattern and shape during this process, which we have seen being used within the course. Geometric prints are extremely bold and eye catching, and would therefore make the publication stand out, giving it shelf appeal. The colour of the print would then determine the colour scheme. The pattern is something that an individual on the course could come up with as part of a brief for example. 

In terms of our format, we wanted to make the publication as interactive as possible. One way to do this is through the use of a wrap around cover. This would be covered in the chosen print and would open out as a poster. The reverse would then have a list of all the individuals on the course, offering a memorable design and a keepsake. We would also include different page formats within the book that would have quotes on that were related to the course and the student's experiences of it.