CHAMPNEYS - new labels

After printing out some mock up labels to find that they weren't effective, we knew we had to make a number of changes. We therefore decided that we would try and incorporate some pattern, as well as making the text central, but still left aligned.

My job was to create the new labels. I decided to create more of a wrap around label that would wrap around the entire bottle and meet at the back. There would be room above and below the label so that the product was still visible, whilst showing off the pattern design. I used the existing labels to create the new ones, making everything more central to the product.

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