CHAMPNEYS - print collateral

We decided to create some possible print collateral to work alongside the blog and packaging as a way of promoting the brand and creating interaction with it. These would be visually consistent with both aspects of The Good Stuff in order to create a complimentary range. 

Product Leaflet

Firstly, we created a leaflet that could be placed inside of the packaging itself. Each product would have a different leaflet that was aimed directly at that specific item. The leaflet would tell the user how to use the product, as well as giving them tips and tricks, info on Champneys and also sections that promote health. Along the bottom a 20% off voucher has been included in order to spur the user on to purchase more from the brand, or refer it to a friend. 

Magazine Tester Insert

We also created some possible testers to go inside of magazines that were directed at the specific age range. Testers are a great incentive, and allow the user to experience the product before paying full price. Another 20% off voucher would be included so that they would be more included to go out and purchase that specific product knowing that they were able to get some money off. This would also give them a positive view of the brand. 

Gift Card

A gift card was created so that parents or friends would be able to share the experience with others. The specific target audience is predominantly made up of students and therefore they may be unable to afford the spas services. Gift cards are therefore a great way for others to purchase the experience for them for special occasions.

Mail Out

We have also created a mail out that would include a tester.

Unfortunately, I feel that these aspects of the brief were rushed and they could have been vastly improved, however they do work as a basic function to show how print would be used to create incentives and a shared experience. With more time, we would have developed these designs with a much more contemporary and fun feel in order to enhance consumer interaction.