For some inspiration in terms of the print collateral and app, myself and Steph decided to go to the library and look at the range of magazines on offer in order to get some inspiration. We looked at a range of magazines from Elle, Miss Vogue and Glamour, which are all intended to target the audience that we are looking at for the Champney's brief. There was plenty included in these print based products that linked to apps, mobile phones and other digital media, showing us how we could use both mediums to advertise our sub brand.
From this, we began to write down a load of possible ideas for both the print based products that we could include and the app. We wanted to advertise the brand within a suitable magazine, using the incentive of a tester of our new product range, as well as the opportunity to gain money off within the spa itself.
For the app, we wanted to use digital elements and a personal experience that displayed the benefits of the treatments at champneys, as well as including a point system that would allow the user to gain credits that they could use in store and on the products. For example, if they invited a friend to use the app or experience the brand, then they would gain so main credits. This is an effective way of getting younger people involved through a medium that they use most days.
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