CHAMPNEYS - website/blog

After speaking to Simon during a crit, it was noted that a blog would work extremely well alongside our products as a great way of targeting our intended younger audience. We wanted to create a simple template that offered the user a range of different experiences online. 

Initially, a number of icons were created that could link to further social media, including twitters, Facebook, youtube, Instagram, Pinterest and a RSS feed.

I began to build up a template that we could use to place all of our information in. Myself and Steph sat together throughout this process, so that we could both have input on the design.

Further information was placed in, included the logo and sub brand information. The idea was to have all of the main posts on the left hand side, with a section for top posts on the right, creating an organised system. 

A header would be placed above the image for each blog post, stating the title of the blog, alongside the date and a main tag, which would link to a particular section of the site.

A range of images were then placed into the right hand top posts section, using images that were relevant to both beauty blogging and a younger target audience. 

The sections that we decided to include on the blog were - beauty, lifestyle and food, as well as a section for other important info such as contact details and spa locations. These sections could then be tagged within posts so that the user can find relevant information quickly and efficiently. 

We felt that the current images used within the blog weren't quite relevant enough to our younger audience. We wanted to include images that were bright, fresh and inviting. We scoured a selection of beauty blogs that we believed suited the intended user, and used these for our posts.

Below you can see how the website would work in terms of scrolling and the information that would be included, such as interviews with beauty bloggers, samples, competitions and product reviews.