EVALUATION - Room 101

I chose to put cats in Room 101. Being a dog lover, I see cats as quite self obsessed animals that rarely offer love and affection to anyone but themselves. The illustration therefore reflected this throughout the use of a book format, to represent an autobiography by a self-indulgent cat that has no other friends apart from itself. The tone of voice is humorous, and is not intended to offend, this is strengthened through the use of colour and type.

For the final outcomes, I created an A3 posters, and also a book sleeve to show how the design would be applied to this context. In terms of colour and visuals, the design is strong, bold and eye catching, giving it shelf appeal within a store environment. The concept is strengthened through the tone of voice, choosing to include more colours than the brief initially asked for in order to create more impact and to reflect the personality of the book.

This brief was initially meant to have a quick turn around, as it was simply an A3 poster. However, the development process took longer than anticipated, which has happened on quite a few occasions within my briefs. My initial concept changed quite drastically, which set me back and then I wasn’t happy with the visuals, which led to me returning to the brief at a later date. Although this brief became stretched out, I am extremely glad that I made the decision to re-do the design so that it was much more reflective of my ideas, and visually looked more consistent in terms of my practice.

Although I used some primary sources, if I was to do anything differently next time, I would make sure to collect as many reference images as possible in order to aid my design, as this has been effective in various other briefs.