EVALUATION - UK Greetings

During this brief, I feel that I have developed my illustrative skills. This brief gave me the opportunity to work in a medium that I wouldn't normally use. In order to broaden my skills, I worked a lot with paint and hand drawn image. This allowed me to create new and fresh visuals that reflected the content and theme. By using paint, I was able to put my ideas down on paper before I began digitising anything. This led to further development of ideas, colour and layout. I also feel that this has strengthened my pattern design and also the application of pattern to a range of products. I believe I effectively applied pattern across a number of different products, to create a strong and complete set that worked together.

As well as this, I feel that I have developed my skills in term of process. I have never used laser cut within my work and this was the first time I applied it to my products. This process was quite tricky as I had to take a number of things into consideration - how to keep the greetings cards clean, how to line up the laser exactly and how to create perforation. By taking the time to do this right, I feel I have created a really effective interactive aspect to my greetings cards. They won't simply be ephemeral like most cards received for Christmas, as they have a purpose and decorative form. 

I believe that I have effectively targeted my audience with my product range. There needed to be consideration of competition and the fact that mainly women purchase greetings cards. I feel that I took this into account and created a contemporary set of products that could be seen in shops such as Paperchase. They are finished to a high standard, including processes and the opportunity to interact. When undertaking briefs, understanding of the audience is key, and therefore this will be carried through into other briefs.

To push this brief even further, I could have created point of sale and advertisement for this range. Through primary research, I could have familiarised myself with how cards and supporting products are set out within a shop environment and this could have been mocked up. This would have strengthened the context and also displayed them within a working surrounding. In the future I will make sure to think of all possibilities for the brief so that I get the most from it.