As we were required to demonstrate appropriate preparation for our stated progression ambitions, it was necessary to have both print and web based outcomes in the form of personal branding in order to create a successful design presence.
The basis of my identity was formed from four specific colours that I had come across during research into one of my briefs, that had caught my eye in terms of reflecting my own practice. Using this as a starting point, I wanted to develop a personal and unique focal visual of my name, that took on a playful and reflective aesthetic, that would work alongside examples of my prints, patterns and
illustrations as a direct representation of both my design and my ambitions.
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