I have look back at my personal branding from second year to show how my visual style and practice has developed over the past year. Although the aesthetics are quite different, I feel that I can see some comparisons within certain elements, such as a strong focus on illustration and the chosen pastel based colour scheme. I am glad that I moved away from having a logo, as I feel that this wasn’t successful and was quite rushed. I have definitely improved in terms of the printed outcomes that I have produced and I feel that I have produced something much more appropriate to send out to clients and studios that shows off my practice and abilities as a designer.
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